Craft gin emphasises craftsmanship.
Craft distillers handcraft their gins, know each and every botanical that goes into the product and what purpose it serves, are passionate and innovative in the way they approach gin.
Distillers can stretch their spirit by concentrating gin. In this process, they distill a huge quantity of botanicals with a small amount of liquid. The result ends up being a highly concentrated distillate to which the producer adds neutral spirits and water after distillation. It cuts down drastically on the labor involved in prepping the botanicals and saves on buying those botanicals and larger or additional stills.