Podrum Berlin
Brand identity for a spirits cellar
/ Overview
Podrum Berlin is a brand identity and packaging project for a spirits cellar. Designed to feel crafted, aged and worth reaching for on the shelf.
Contact Us/ Project Details
Name: Podrum Berlin
Client: Podrum Berlin
Industries: Spirits
/ Challenge
Craft gin emphasises craftsmanship. Craft distillers handcraft their gins, knowing each botanical that goes into the product and the purpose it serves. Distillers can stretch their spirit by concentrating gin, distilling a huge quantity of botanicals with a small amount of liquid.
/ Provided Services
Art direction
Visual decisions were guided by a strong creative framework built around clarity and balance. Layout, typography, and motion work together to create a consistent and engaging experience.
Branding
The project relies on a minimal yet expressive identity that highlights Podrum Berlin's character. Carefully selected colors, type, and graphic accents reinforce recognition and visual cohesion.
Packaging
Bottle and label design focused on shelf presence and tactile quality. Material choices and finishing details reinforce a crafted, premium feel.
