Brand identity

Brand identities that stay recognizable

Logos and visual systems built to work everywhere: from a favicon and an app icon to a website, a deck and a billboard.

We make: Logo, Visual identity, Brand guidelines, Rebrand, Packaging, Brand for digital

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How we start Brand workshop

Who you are, who you talk to and how you want to be remembered.

You’re here if any of this sounds familiar

You look like everyone else

Your category all uses the same colors and fonts, and so do you. People can’t tell you apart.

The logo breaks in real life

It looks fine on a slide but falls apart as an app icon, on dark backgrounds or at small sizes.

Nobody knows the rules

Every new banner and deck looks a little different because there’s no system to follow.

What we design

A brand is a system of decisions. We design the parts that make it recognizable everywhere.

01 / 04

Logo and brand mark

A mark with a clear idea behind it, tested at every size, on every background and in motion.

  1. Concept directions01
  2. Mark and wordmark02
  3. Small-size versions03
  4. Clear space rules04
  5. Motion logo05

How we work

Clear stages with a result at the end of each. Weekly demos, so feedback comes during the work, not after.

  1. 01

    Workshop

    2–3 days

    We talk about the business, the audience and the competition, and agree on what the brand should say.

    What you get
    • Brand brief
    • Positioning
  2. 02

    Concepts

    1–2 weeks

    Two or three distinct directions, each shown in real applications, not just on a white page.

    What you get
    • 2–3 concepts
    • Mockups
  3. 03

    Refinement

    1–2 weeks

    We develop the chosen direction into a complete, tested mark and system.

    What you get
    • Final logo
    • Palette
    • Type
  4. 04

    System

    1–2 weeks

    Graphic elements, templates and rules for everyday use.

    What you get
    • Templates
    • Graphic system
  5. 05

    Guidelines

    1 week

    Everything packaged into a guide and an organised asset library.

    What you get
    • Guidelines
    • Asset pack

Our approach

  1. 01

    An idea, not decoration

    Every mark we design has a reason behind it you can explain in one sentence.

  2. 02

    Tested in real life

    We check the identity on real touchpoints before calling it done.

  3. 03

    Ready for digital

    The brand is designed with screens in mind, so it works in your product from day one.

Who we work with

  • New businesses

    Starting out and want to look established from the first day.

  • Growing brands

    Whose identity no longer matches the company they’ve become.

  • Products

    Apps and platforms that need a brand as strong as their interface.

Other services

Brand identity questions

Answers to what people ask most before we start.

How many logo options will we see?

Two to three distinct concept directions, each shown in real applications, then we refine the one you choose.

Do we own the final files?

Yes. You get all source files and export formats, with full rights once the project is paid.

Can you refresh our logo instead of replacing it?

Often that’s the better choice. We evaluate what equity your current brand has before proposing anything.

Do you design packaging and print?

Yes, as part of the identity system or as a separate project.

Let’s build something people understand.

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